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Blog
4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer
Sagiv Arias, Senior Growth Strategy Manager at Unity
As you grow your app, scaling your user base is essential. Traditional CPI advertising ensures you can grow your install...
  • tools|user acquisition
  • ua optimizer
Blog
Unity and Google expand partnership with availability of Unity's networks as bidders into Google AdMob's SDK bidding program
Unity
Unity is delighted to announce that Unity Ads and ironSource Ads will soon start their alpha as real-time SDK bidders on...
  • company news
  • monetization
Blog
Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily
Sari Berkovich
Unity is excited to announce Daily Rewards - a new and unique offering for advertisers on its Offerwall product, Tapjoy ...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Blog
Mobile gaming trends 2024
Sari Berkovich
In 2023, a shifting global economy impacted financial landscapes across sectors, and the mobile gaming industry was no e...
  • trends

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Blog
The shift from hyper to hybrid-casual games (and why it matters for everyone)
Samantha Benjamin
The last 4 years are widely regarded as the age of hyper-casual. In just a few short years, the genre went from being re...
  • games
  • hyper-casual
  • ...
    • monetization
    • user acquisition
Blog
Samsung in 2024: Users, innovation, and technology
Daniel Godley
50 years after the first cellphone call was made in 1973 by Martin Cooper, the World Economic Forum reports that there a...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
Best conferences for mobile app developers in 2024
ironSource
Each year the number of conferences filling up calendars only seems to increase - for every niche in the market, there’s...
  • events
Blog
Apple Search Ads best practices: Q&A with M&C Saatchi Performance
Ziva Shapiro
Apple Search Ads has been evolving since 2016, but how has it become even more valuable to app marketers, and how have n...
  • apple search ads
  • user acquisition

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